Starting Point

Date

December 2003

Notes

Pukekohe Travel have their offices and 'shop' in King Street, Pukekohe. They are one of New Zealands largest independent travel agents. Specialise in guided tours of exotic locations, many in East Asia and Middle East.

Pukekohe Travel had a website but could not maintain it themselves. 'Someone in Auckland' ran the website and maintained it when they ?could get around to it?. Wanted to have regular updates of new and upcoming tours but had no efficient means to publish on website. Some tours published as PDFs but were very hard to read by user as required both horizontal and vertical scrolling.

Summary of Original Situation

• Unreliable service and maintenance
• Website not user friendly ? vertical and horizontal scrolling
• High Cost of Ownership ? had to pay per change
• Low Return on Investment ? didn?t generate many leads

Original Search Engine Placement

• > 30 on Google for ?Escorted Tour Vietnam? 
• > 30 on Google for ?V8 Pukekohe?

Cicada Solution

Provided customised Site Office solution with Content Management and specialised Tour features with Itinerary. 

Solution Summary

• All website content managed in house
• No website maintenance costs
• Tour literature generation process modified to allow efficient production of content for different medias, printed brochures and website page
• All pages optimised for search engines
• Submitted sites to popular search engines and monthly to Google
• Creation of user freindly, easy to find and internally promoted online contact form
• Create printable page options for 'Tour' pages

Solution delivered and new website launched on time and budget January 2004.

Result of application of Cicada Solution

Date 

April 2006

Statistics

• *Unique Visitors first 3 months (Jan to March 04) ? 3,515
• Unique Visitors last 3 months (Jan to March 06) ? 8,062
• Increase in unique visitors 129%
• **Leads generated second 3 months (Apr to June 04) ? 38
• Leads generated last 3 months (Jan to March 06) ? 109
• Increase in leads generated 187%

* No statistics were available for visitor numbers to the original website therefore first three months visitor statistics used to balance out original surge in visitors generated purely by publicity by Pukekohe Travel about their 'New' website. Presumed visitors to original website actually less than 1,000 unique visitors per month. Leads generated from original website minimal.
** Leads generated not measured until mid March 2004

Search Engine Placement

• No 1 on Google for ?Escorted Tour Vietnam?
• No 4 on Google for ?V8 Pukekohe? (No 1 another Cicada Website!)

Chart 1 - Pukekohe Travel Website Visitors/Google Page Rank

Summary of Results 

Increased Return on Investment

• Increased visibility with top rankings for key phrases on Google
• More than doubled number of website visitors
• Nearly trebled number of leads generated by website

Reduced Cost of Ownership

• Can now modify and add to website whenever, wherever and as many times as they wish with customised Content Management System

Check out Pukekohe Travel's website at www.pukekohetravel.co.nz

What they said about us:

"We found Andy of Cicada Ltd easy to understand when talking 'computer speak' and he has also provided us with a user friendly site which is simple to maintain here in the office."
Eve Murphy ? Pukekohe Travel